Introducing the BMW i Collection: Sustainable Luxury Design

2015 BMW i8

BMW is offering owners a chance to experience innovative design outside of their car by introducing the new BMW i collection. Featuring jackets, tablet cases, T-shirts, and more, the collection utilizes sustainable materials while maintaining that great BMW look.

According to BMW, the i collection uses materials like 100% organic cotton, recycled plastics, olive leaves, and other products to center on eco-friendly design. The collection features a hooded jacket, T-shirt, cap, drinking bottle, Bluetooth speaker, solar charger, phone and tablet covers, and a desktop organizer.

“BMW i stands for inspiring design, pioneering mobility, and an understanding of premium that defines itself strongly by sustainability,” said BMW in a press release. “The new BMW i collection continues with this approach and provides functional products made with sustainable materials in the innovative BMW i Look.”

This new collection also highlights the BMW i3 and i8, the brands high-tech eco-friendly vehicles. Offering drivers green design, incredible performance, and luxury interiors, BMW wants to prove that going green doesn’t mean you have to sacrifice anything.

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