BMW Scores Three Winners in J.D. Power Initial Quality Study

BMW 2 Series

Every year, J.D. Power asks new car owners to rate their experience with their new car and asks them how it is performing compared to their initial expectations. The results of this survey become the J.D. Power Initial Quality Study.

This year, three BMW models come away with the top ranking in their segments—the 2 Series, 4 Series, and 5 Series. Additionally, the BMW 7 Series came in 2nd in the Large Premium Car segment. Overall, the BMW brand scored above the industry average and was ranked 6th among all the brands.

“IQS is the leading indicator of customer delight in the initial phase of ownership as it measures not only how well our vehicles perform but also how well our dealers are doing in demonstrating the functions of the new vehicle,” said Ludwig Willisch, President and CEO, BMW of North America, in a statement.  “The model rankings show improvements across the board from existing to new models with the clear challenge being to improve and simplify technology.”

The BMW brand came away with an overall score of 99 PP100, which is the number of problems (99, in this case) per 100 vehicles, and was also a 9 point improvement over the 2014 results. The 2015 industry average was 112 PP100. In this year’s study, 84,000 new car owners responded to the survey.

Come check out the entire quality BMW lineup available now at BMW of Bowling Green.

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