The white and sky blue BMW logo has been a symbol of luxury cars for over 90 years. While most people can easily recognize this logo, not many know the true meaning behind it. A team at BMW set out on a search for the logo’s history and came up with two different possibilities.
According to Dr. Florian Triebel, Executive Board Member of BMW AG, the first possibility is said to be inspired by the design of a rotating aircraft propeller. Picture this aircraft flying through the sky on a beautiful, clear day. The white propeller blades spinning against the blue sky is said to inspire the checkered portion in the center of the logo.
The second possibility is related to the Bavarian flag. Bavaria is where BMW parts are manufactured, so it is no coincidence that the country’s blue and white colors are a predominant part of the company logo.
While the Bavarian flag and BMW logo may look very similar, the company would argue that there is no direct correlation between the two. The Trademark Act prohibited BMW to feature any “national coats of arms or other symbols of national sovereignty” in their trademark.
Whether the signature blue, white, and black circular logo represents a rotating propeller or pays tribute to a European country, the true meaning remains one of the most controversial issues of the company to date. To everyone else, this iconic logo is nothing more than a symbol of high class driving pleasure.