BMW has begun leasing their all-electric model, the ActiveE. And who are the first people leasing this gas-free model? Electronauts?
While the name sounds like something from “The Jetsons,” BMW has decided to call ActiveE drivers “Electronauts” because of their explorative attitude toward the upcoming “all-electric era”. The automaker explains that these ActiveE explorers will redefine “the way we live and the way we move.”
BMW ActiveE models are currently available in Boston, Hartford, New York, Los Angeles, Sacramento, San Diego, and San Francisco, and are soon expected to be available in China and Europe as well.
So if you are interested in being called an Electronaut and look forward to diving into the all-electric world, look for a BMW ActiveE leasing opportunity in a city near you.