Category Archives: BMW Marketing

Katie Couric, Bryant Gumbel Make Fun of Past Selves in BMW’s Super Bowl Ad

As Super Bowl XLIX quickly approaches, the stakes are higher than ever. This year’s Super Bowl commercials are promised to delight, and with many brands releasing their videos in advance, we’re already enjoying the show. BMW’s Super Bowl ad is … Continue reading

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BMW Returns to Super Bowl Ads after Four Years

Yep, it’s that time of the year. About one in three Americans watch the Super Bowl, and it’s been repeatedly confirmed that more of them watch the event for the commercials than for the game—and it’s just about that time … Continue reading

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